See What Your Decision Is Really Up Against.

Structure complex business analysis. Support better recommendations.

LOOKUP helps consultants, business and risk advisors, and fractional executives examine assumptions, assess strategic and operating risks, and organize findings into clear recommendations for review. You bring the context and professional judgment; LOOKUP helps structure the analysis.

View a sample report Explore use cases
Catch Risk Early Validate Decisions Execute Without Second-Guessing
Decision intelligence map showing how market, customers, business model, risk, competition, and execution connect around a business decision

Complex decisions involve connected questions

The visible issue is rarely the whole issue.

A plan may depend on assumptions that have not been examined. A business model may rely on a small number of customers, channels, or capabilities. A recommendation may be difficult to act on when priorities, ownership, and sequence are unclear. Professionals need a structured way to examine these questions before advising on what to do.

LOOKUP visualization showing the hidden business risks, dependencies, constraints, and execution gaps beneath visible performance metrics
Untested assumptions Identify the conditions a plan depends on and examine where more evidence may be needed.
Connected risks Consider dependencies, concentration, and plausible downside scenarios around a strategic choice.
Execution gaps Clarify the work, sequence, and ownership involved in moving from a recommendation to action.

A defined process for a defined question

Move from a business question to findings you can review.

Select the engine designed for the question you need to examine. Provide the relevant context, work through the analysis, and review the resulting findings before deciding what they mean for your client or organization.

  1. Frame the questionDefine the situation and the business issue or decision to examine.
  2. Examine relevant factorsWork through the assumptions, risks, positioning, or execution questions addressed by the selected engine.
  3. Review the findingsAssess the results in context and develop recommendations using your professional judgment.

The stages, calculations, and checks vary by engine. See the linked engine page for its stated scope.

LOOKUP analytical engine workflow showing structured context, staged analysis, validation and challenge, and strategic intelligence output

Sample executive dossiers

Review examples of structured LOOKUP analysis.

These sample dossiers demonstrate how LOOKUP brings several analyses together around a business question. Each example uses a fictional business scenario; they are illustrative samples, not client case studies.

Growth Constraint Analysis

A sample dossier examining constraints affecting business growth.

View sample dossier

Strategic Vulnerability Assessment

A sample dossier examining structural vulnerabilities.

View sample dossier

Offer Differentiation

A sample dossier examining offer differentiation and market positioning.

View sample dossier

Initiative Structuring

A sample dossier examining how an initiative can be defined and structured.

View sample dossier

Apply structured analysis to advisory work

Start with the business question in front of you.

Select a use case that matches the work you are doing. LOOKUP helps organize the analysis around that question.

Explore Intelligence Engines

Eight current AI engines

Specialist analysis for strategic, market, and execution questions.

Explore the current engines by the kind of work you need to do.

Purpose-built for distinct business questions

Choose an analytical focus that fits the question.

LOOKUP brings together specialist engines for strategic direction, risk scenarios, business-model resilience, market and funnel analysis, and execution structure. Each engine focuses on a defined business problem, so you can start with the area you need to examine rather than a general-purpose chat.

Strategic directionRisk scenariosBusiness-model resilienceMarket and funnel analysisExecution structure

For professionals accountable for their advice

Built to support consultants, advisors, and fractional executives.

LOOKUP is designed for strategic and risk consultants, business advisors, and fractional executives—including COO and CFO roles—who examine complex situations and develop recommendations. Use the analysis as structured input to your client work and decision process.

LOOKUP supports professional judgment. You remain responsible for reviewing context, evidence, assumptions, and the recommendations you share.

Frequently Asked Questions

FAQ

Who is LOOKUP designed for?

Strategic and risk consultants, business advisors, and fractional executives who analyze complex business situations and advise decision-makers.

Does LOOKUP replace my professional judgment?

No. LOOKUP helps structure analysis and present findings for your review. You interpret them in context and remain responsible for your recommendations.

What can I review before subscribing?

You can review the sample dossiers on this page and follow the existing use-case and engine links to see their stated scope.

What will an engine produce?

The output depends on the selected engine and analytical task. Review its linked description and the available sample dossiers for examples.

How are the engines different?

Each engine focuses on a defined analytical problem. The questions, stages, and any calculations or checks vary by engine.

Can I share an output directly with a client?

Review its context and findings first. Adapt the analysis to the client’s situation and apply your professional judgment before sharing it.

Take the next step

Explore LOOKUP with a 7-day free trial.

Choose the plan that fits your work and review the trial terms before activating your subscription.

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